SALES AND MARKETING GURU

Casey Sherman..A rare combo of Author and Publicist...All in one!

Author Casey Sherman spent many years in the TV news business before becoming, as he calls it, an "accidental author."  One of the reasons that Sherman sells so many books, is that he is always promoting hhimself, his ventures and his books.  Promotion is the name of the game.  I had the opportunity to catch with him after a recent sold out event of nearly 200 people in Westborough, Massachusetts.

CASEY SHERMAN RIVETING IN WESTBOROUGH

Just had a chance to see Casey Sherman at the Corridor Nine Chamber of Commerce meeting at the Doubletree Hotel.  He had the overflow crowd sitting on his every word.  Here is a sample and a view of the folks he had lined up to buy his books at the end of his presentation.  Hope you enjoy!

Pls vote for this school to win FB prize of $500,000

A school in Worcester, Massachusetts, that is affiliated with some family friends, is attempting to win a $500,000 grant from Facebook.  Your help would be greatly appreciated if you voted for them. 

Totally FREE Teleseminar on How to Produce your EBook!

If you want to cash in on the demand for ebooks that has made them OUTSELL hardcopy books, this is the place to be!

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On Tues,September  28 at 2PM (eastern) and 11AM (pacific), I will be interviewing veteran book coach,Judy Cullins who helped 75 of her clients self-publish their books. She wants you to have
your important eBook questions answered. That's we are offering this free teleseminar "5 Strategies to Create and Sell an eBook that Practically Writes and Sells Itself."
 
This teleseminar is just one hour and we will record it if you can't come, but you must sign up to receive the free recording.
 
Where are you now with your eBook?
 

* Are you feeling overwhelmed and have put your eBook on back burner?

*Are you frustrated with your slow progress you're making on your eBook?
 
* Are you so confused about what will work and what won't work, you've lost your motivation?
 
* Do you also work and can't find the time for your eBook?
 
You are not alone.
 
Now see the benefits on why you must sign up for this free recorded teleseminar!
 
* Discover how to know if your book is significant enough to sell.
 
 * Know who your best audience is that will buy your book so you aren't disappointed with book sales..
 
* Discover how to differentiate it in the marketplace--to make your eBook stand out from the crowd.
 
* Discover the negative myths that stop your from producing your eBook such as an  eBook does not have the same quality as a print book.
 
*Know how to stop your worry that it be too much money and effort for the payoffs.
 
*Discover how to get feedback on your book before you invest a lot of money in it.
 
This is a completely fresh teleseminar, and filled with how to content--no fluff!--that Judy has never presented before! 
 

So, if you've dreamed of writing an eBook, or  are in the middle of
writing one,you've got to check out this incredible program!
 

To sign up for this teleseminar and be on Judy's list for weekly fresh updates on book writing and online marketing that works go to http://bookcoaching.com/ebook-write-and-sell.php

Jack Hubbard told me about 25 before 8. It is amazing!

One of my Linkedin connections, Jack Hubbard, of St. Meyer and Hubbard told me about a fantastic way to stay in touch with current clients, past clients and prospects.  This amazing methodology can give you over 100 customer touches a week without leaving the comfort of your home or office.  He calls it 25 before 8.

Here is the video that tells you all about it.  And speaking of video, if you want to learn more about how to put the power of video to work for you, then go to my website at http://www.greatsocialmediainfo.com to find out more.

And now, let's roll the tape.............

Why make a busy street MORE NARROW? I cant figure this out.

In downtown Worcester, Massachusetts, one of the most success sports, entertainment and convention centers is located.  Recently there has been lots of road construction in that area.  I just noticed that during the construction, at least TWO LANES of traffic were eliminated.  Now, figure this, when over 10,000 people converge on an area in less than thirty minutes prior to show time, there will be ONE LANE of traffic to maneuver through. 

I am NOT a traffic engineer and I don't play one on tv, but this has me confused.  Can anyone shed any light on the subject?

DAVE DRUCKER SELLING STAR...The Best Time of Day to make a sales call?

Based upon the great response we got from the first segment, here is more from selling leader, Dave Drucker. In this session, Dave tells us the BEST TIME OF DAY to make a sales call.   As usual, your comments are welcome!

DAVE DRUCKER......Sales Leader and Sales Trainer

If you want to learn how to sell, you need to listen to Dave Drucker.  He has sold it all from phone book ads, to radio to elevator signage!

I just caught up with him near New York City where he is based.  Here is part one of  a three part series.

ARE YOU TAKING ADVANTAGE OF FACEBOOK?

Hope you are taking full advantage of using FACEBOOK to promote your business.  This is one of the largest and most economical ways to reach your target audience and your existing client base.

I would be honored to provide a free consultation to your business.  Our firm offers a wide variety of marketing options for the use of Facebook.

Just give me a call on my private direct line at 508 397 2974.

We service all of North America. Geography is not an issue.

John DiPietro

The VITAL importance of building Customer Loyalty!

Just found this online and thought there were some good points in it for you consider.

 

 

10 Tips for Building Customer Loyalty

by Chintan Bharwada

 

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Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And they will frequently recommend your business to others.

Here are 10 tips for you to consider if you are sincerely interested in having a business that is notable for its customer loyalty and referrals. I propose that these tried-and-true tactics with interpersonal strategies can deepen relationships with customers, establish greater levels of trust, and build stronger customer loyalty.

1. Understand the true purpose of marketing

Effective marketing is in large part about building trust and developing relationships.

The purpose of marketing is to "create and maintain a strong feeling with customers so they are mentally predisposed to continually choose and recommend you," according to Tom Asacker, author of A Clear Eye for Branding. Successful marketing also requires being relevant and unique, which brings us to Tip 2.

2. Identify and build your brand

We're not talking about your logo, marketing "look," or tagline, although you should have those tools in your marketing kit. Branding that builds genuine customer loyalty goes beyond what the eye can see. It's branding at the emotional, sensory, and gut-feeling level.

Your brand is what your business is known for, how you engage with customers, and what people can depend on you to consistently deliver. It's a compilation of your most-important strengths.

What should a customer who is referring someone to your business say about you? "They go out of their way to find resources and solutions for me." "The staff is warm and caring; you can feel it the minute you walk through the door."

Identify your brand, and leverage it to see customer loyalty and referrals increase. Don't be shy about showcasing your uniqueness and strengths.

3. Tap into what customers want

To appeal to a customer's needs or desires, you must first understand their motivations, values, and priorities. Each customer has unique needs and wants.

Being tuned in to what customers want and being sensitive to their evolving needs will help you become more resourceful and innovative over time. That is an excellent way to set yourself apart from other businesses and help you build memorable, lasting customer relationships.

4. Understand what customers actually are paying for

We like to believe customers are paying for our expertise. Yet most clients or customers cannot evaluate our expertise and so they simply assume we are experts by virtue of our brand credentials.

What customers can assess is whether they experience positive outcomes, if the relationship they have with you is meaningful, if they feel valued, and if they receive a high level of service. If you're selling a service, you're selling a relationship.

5. Outcomes matter

Practicing good interpersonal skills and maintaining solid customer relationships are important for developing customer loyalty. But what really matters to customers are results they can see, count on, and talk about.

Customers might come to you a few times because you have the right product or service for their needs, but they won't keep coming to you based on your business personality alone. Customers must trust you to help them; they must see results and learn something from you to make it worth their while to continue as your customer.

Remember, customers refer friends and family members with comments such as "I've never seen such great service before"—not "Customer service staff are great conversationalists."

6. Integrity leads to trust, which leads to a relationship

Integrity involves fundamental behaviors such as keeping your word, being honest, providing a consistent level of service, and being reliable. Businesses that demonstrate a high degree of integrity are seen as trustworthy.

Building trust requires the businesses to continually put the customer's interests ahead of their own and display a genuine "other" orientation. You demonstrate that by being interested rather than interesting, and by not treating every interaction as an opportunity to share your message.

All that adds up to doing business with integrity. Without integrity, there is no trust, and without trust, there is no enduring relationship.

7. What have you done for me lately?

One of the most common mistakes businesses make is focusing primarily on the early part of the sale. They wrongly assume that once a customer is happy, that customer will stay happy and continue to use the services.

Each customer's experience is the sum of every small experience that customer has while in your place of business. Ask yourself, If I were this customer right now, what would I really want in terms of product, care, and service?

Remember, your customer is always thinking, What's in it for me? What you do (or fail to do) at every point during a customer's course of care makes an impression.

8. Never take loyalty for granted

A successful external marketing campaign will encourage people to try you out, but only good outcomes and an authentic relationship with you will keep them coming back.

Customers' willingness to return to your business depends only partly on their need for your product or services. They can easily choose another business or provider, or even a different product, if they are not happy with what they experience.

Never take loyalty for granted. Never underestimate the power and value of the one-to-one relationship customers have with you and your staff.

Customers return to where they feel connected, where they have a sense of belonging, where there is mutual esteem, where they are treated with respect, and where their care results in positive outcomes.

9. Word-of-mouth marketing isn't new

Third-party endorsement or customer referral has long been the foundation of marketing.

What is new is that the bar for what customers expect in the way of service is higher today. Being good isn't good enough to get customers talking about you. Outstanding is the new good.

Polls repeatedly show the quality of customer service is on the decline across industries. When you consistently exceed expectations, customers become "raving fans." Those are the customers who refer their friends, relatives, neighbors, and co-workers.

10. Know and appreciate your ambassadors

In his bestselling book The Tipping Point, Malcolm Gladwell says people who refer fall into one of two categories: connectors or market mavens.

Connectors are social. They have a gift for knowing people and naturally make connections among their network.

Market mavens are people who have "the goods." They have a desire to be of service and influence others. They are databanks of information, they know how to get the best deals and the best service, and they share information with enthusiasm.

According to Gladwell, "Word-of-mouth begins when someone along the chain tells a connector or a maven." Learn to recognize those customers, cultivate them, and express your appreciation accordingly.

Chintan Bharwada is a marketing and advertising professional who specializes in customer acquisition and retention. Reach him via chintan.bharwada@gmail.com and read his blog, Loyalty & Customers.